About Us

Some of my favorite childhood memories are of shopping and laying on the beach. Manasquan Beach to be exact. Walking along Main Street, stopping in all of the stores with my mom and then heading up to the beach to play in the water and lay in the sun with my aunts and cousins. I now call this incredible area my home.

As a 44-year-old mom of 3 – plus 3 bonus kids and 2 dogs – who built a career in Marketing, I am a Jersey Girl through and through. When the pandemic turned everyone’s lives upside down, and we searched for some form of normalcy, I was drawn back to those memories.

Grace is named for my daughter.  Appropriately so because she was my inspiration!  While bathing suit shopping for my 17-year-old daughter, I had an epiphany – why are there endless options for teenage girls but not for me.  She couldn’t make up her mind!  Cute one-piece suits with cutouts, patterned, comfy two-piece suits and adorable cover-ups. As I looked around, I thought, where were these options for a woman my age? Where were the bathing suits I could spend all day in and wouldn’t require tugging and fixing or make me want to look around the beach before sliding my cover up off? I wanted a place to shop that had options that still made me feel young while at the same time, honoring the fact that I am no longer a teenager!

And so we have Grace. A swim and resort wear boutique for women, of any age, that want to look and feel comfortable, confident and beautiful. Grace offers an array of options for swimsuits, cover-ups and accessories.  

Come visit me in the heart of Manasquan or shop online.  Either way, I’m here to help you find simple elegance.

That’s what Grace is all about.